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Friday, February 8, 2008

Why Titanium? And Why Now?

Throughout time the shopping industry continues to see changes in trends and fashions that impact the way people live. Today, consumers are very excited about the latest in clothing, electronics and what the celebrities are doing. That is why the internet continues to grow, change and develop into a market that will not discriminate. No matter the race, religion or sex, people will do what they want, when they want. That is why there is something for everyone and this has impacted every segment in the shopping industry. As the shopping industry continues to grow so does the tastes of many jewelry markets.

The jewelry market has had its share of trends and with the increase the market is seeing in gold prices many other materials have entered the market. Gold is what wins many over because of its genuine value and life long tradition. But as many know it is just another metal and now there are more exciting metals that have entered the industry and are being used in very unique ways. Metals such as platinum, silver, titanium and even carbon fiber have seen a recent increase in designers to produce a more cutting edge look.

This is where titanium fits into the equation. A metal that is strong and can be molded into almost any shape and size to fit everyone. The choice of using titanium carries many attributes that will strike people like no other metal. It is hyper allergenic attributes will satisfy those who normally do not have the chance to wear such items as rings, bracelets and necklaces. It is a metal that shows very little wear and tear and will last a lifetime. The metal can be used in its most raw form or can be polished to show off the brilliance that it carries. Titanium rings have really helped to create that long lasting characteristic of a marriage and will give the consumer a feeling of having something that will last a lifetime. The rings on the market are made for those consumers who want to step outside the box and for those who are looking for something different. That is why titanium is here to stay and it is something that is just evolving into a industry that will continue to grow.

By Kevin Begola

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